Stuart Wallace- Audience Research

Defining the perfect audience- using UK Tribes

I believe that the perfect audience would be mainstream, due to a number of reasons. They tend to be in their teens, and exploring new experiences such as alcohol, women and many more. It is also the largest market segment, meaning that the film will be targeted at the mass market, which is why the film has to appeal to a wide range of people. This segment interacts the media through internet, TV as well as magazines, it is more likely that they are affected by opinion leader from their peers to reviews on TV or a magazine.

                                                                          

Music taste-                                                                              Brands associated with group-