I believe that the perfect audience would be mainstream, due to a number of reasons. They tend to be in their teens, and exploring new experiences such as alcohol, women and many more. It is also the largest market segment, meaning that the film will be targeted at the mass market, which is why the film has to appeal to a wide range of people. This segment interacts the media through internet, TV as well as magazines, it is more likely that they are affected by opinion leader from their peers to reviews on TV or a magazine.
We have attracted this audience in a large number of ways, such as having Twisted Pictures as a company used, the films by this company tend to be teen mainstream such as SAW and other films which also suited our Thriller genre. There has also been a large trend of supernatural films doing well in this market such as Twilight and a lot of horror films. This would of meant that we had followed a trend which helped us attract out audience and to affect opinion leaders which would improve the popularity of the film.
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